Meet our Western Australian Business Valuers
WA's Leading Business Valuation Team

Reece O'Sullivan
Business Valuer Perth, WA
Reece O’Sullivan is an experienced Business Broker and Valuer having been involved in the sale, negotiation and valuation of a diverse range of businesses across the state of Western Australia.
Having spent over 20 years in the banking, finance and small business sector, Reece has owned and operated several of his own businesses. This practical experience allows him to have a deeper understanding of the motivations of both Buyers and Sellers which has been paramount to his successful track record in selling businesses.
Reece is a licensed Real Estate Agent within Western Australia and a Registered Business Valuer (AIBB) and is qualified and insured to provide Business Valuations for a wide number of purposes.
Reece is also involved at the national board level with the Australian Institute of Business Brokers (AIBB) and has served as the Western Australian chapter Chairman since 2017, leading and playing an active part in helping to educate and increase the professional standards of the industry across the board.

Bruce Coudrey
Business Valuer Brisbane, QLD
Bruce Coudrey is the founder and Principal of Benchmark Business & Commercial Sales, one of Australia’s leading national business brokerages. With over two decades of experience and approximately 5,000 successful business sales, Bruce is a respected expert in business sales and valuations. A Registered Business Valuer and court-appointed expert witness, he is regularly called upon for his deep industry knowledge and real-time market insight. Bruce has specialised in the sale and leasing of service stations and other business types since 1995, giving him a unique and practical understanding of market dynamics. His commitment to education is reflected in his leadership role with the Australian Institute of Business Brokers, where he chairs the Education & Training Committee. Known for his friendly, down-to-earth approach, Bruce brings passion, experience, and integrity to every transaction.
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